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Case Study

Streak by Cairo Runners

A mobile app connecting one of Egypt’s largest running communities to charitable giving — run tracking, a coin-earning engine, and real-time translation of kilometers into donations, turning sport into collective social impact.

SportsMobile AppRun TrackingSocial Impact
500K+ coins donated
500K+Coins Donated
10+Charities Supported
01

The Challenge

Cairo Runners has spent the past decade building one of Egypt’s largest running communities — a following approaching half a million across Facebook and Instagram, organizing marathons and street runs across the city. That scale represented an opportunity: a community already showing up and logging kilometers together had no built-in way to turn that collective activity into something beyond fitness. There was no mechanism connecting the miles members already ran to a tangible social impact.

02

What We Built

WebOps built a mobile application connecting the running community to charitable giving: run tracking, a coin-earning engine based on kilometers logged, charity selection, and real-time translation of coins into donation amounts. Every kilometer a member runs and logs converts directly into potential giving — turning an individual workout into a collective act of impact.

03

The Impact

Streak transformed Cairo Runners from a fitness community into a giving community — demonstrating how digital infrastructure can unlock social impact from an existing community at no additional cost to its members. Every run already happening became a contribution, without asking members to do anything more than what they were already doing.

Selected Screens

A closer look at the finished experience

Delivered by WebOps

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Streak by Cairo RunnersSports2019Mobile App, Run Tracking, Social Impact
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