Samira Khalil
A personal brand enterprise WordPress site structured around four service offerings: 1:1 Online Personal Training, Online Beginner Strength Training, On-Ground Small Group Training, and Corporate Wellness.

Samira KhalilThe Challenge
Samira Khalil is a certified fitness professional with over 13 years of experience, specializing in strength training for women aged 30 to 45. With multiple training formats, she needed a site that communicated her credentials clearly, drove sign-ups to her packages, and served an audience that makes purchase decisions based on personal connection and trust.
What We Built
A personal brand enterprise WordPress site structured around four service offerings: 1:1 Online Personal Training, Online Beginner Strength Training, On-Ground Small Group Training, and Corporate Wellness. Each service has its own dedicated page. A training packages section presents options directly. About section establishes ACE, NASM, and Precision Nutrition credentials. Contact flow drives inquiries.
The Impact
Samira Khalil now has a digital presence that converts personal brand authority into direct bookings. The training packages section removes the friction of asking for pricing — prospects self-select their format and reach out ready to commit. The corporate wellness section opens a higher-value revenue stream beyond individual clients.
Selected Screens
A closer look at the finished experience

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