Medico

Accessing a general practitioner in Egypt meant navigating clinic queues, travel, unpredictable wait times, and per-visit fees. Beyond the consultation itself, ordering medication, booking a lab test, or requesting an X-ray required separate trips to separate providers. A previous attempt to build the platform through freelance developers had failed, leaving the client without a viable product and no clear path to launch.

WebOps built a full digital primary healthcare mobile application with tiered subscription plans, each offering a defined number of monthly GP consultations via chat or video call. Beyond consultations, the platform integrates medication ordering, X-ray requests, and laboratory service bookings — a comprehensive digital front door to primary healthcare, all under one subscription rather than a patchwork of per-visit fees.

Medico collapsed the primary healthcare journey into a single mobile application. Patients could consult a doctor, order their medication, and request diagnostics without leaving home. The subscription model replaced unpredictable per-visit costs with a fixed monthly plan — making primary healthcare more accessible and more financially predictable, particularly for patients managing ongoing conditions.