El Refae Wood
A focused enterprise WordPress site structured around the company's product range and supply credentials.
El Refae WoodThe Challenge
El Refae Wood is a leading wood products supplier in Egypt with over 60 years of industry experience — importing, manufacturing, and wholesaling plywood, fiberboards, veneers, HPL, and melamine to the construction, furniture, and interior design sectors. The company needed a site that presented its product range and institutional credibility to trade buyers.
What We Built
A focused enterprise WordPress site structured around the company's product range and supply credentials. Presents the full product catalogue — plywood, fiberboards, veneers, HPL, and melamine — with a clear category structure for trade buyers. An about section establishes the 60-year heritage. A contact flow connects buyers directly via WhatsApp and email, matching the communication preferences of El Refae's trade audience.
The Impact
El Refae Wood now has a digital presence that validates the company's scale and credibility to buyers who discover them online. The 60-year heritage is front and center — the kind of institutional track record that earns trust in a sector where supply reliability is the primary buying criterion.
Selected Screens
A closer look at the finished experience
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