M-Fares

Mohamed Fares is an award-winning Egyptian architect recognized in the AD100 Middle East and North Africa 2026 — with a practice spanning architecture, interiors, and experiential design including the BENNU Dahabeya on the Nile. At that level of recognition, a personal brand site is not optional — it is the primary artifact by which the practice is evaluated by collaborators, developers, and international media.

Mohamed Fares's first digital presence — an enterprise WordPress personal brand platform. The site presents his life, news, projects, and products across a clean editorial architecture with live city clocks reflecting the international scope of the practice. A projects section showcases built work, a news section surfaces press coverage, and a products section presents design objects from the practice. The site was subsequently transitioned to a custom CMS as the practice evolved.

The site established Mohamed Fares's digital identity at a pivotal moment in the practice's international trajectory — providing a credible web presence for a designer whose work was earning regional and global recognition. The editorial architecture communicated the breadth and ambition of the practice to developers and institutions who would go on to define the next chapter of his career.