Abdul Aziz Street Stores

Since 1985, Abdelaziz Stores has grown from a single storefront into one of Egypt’s largest home appliance retail chains, with branches across Cairo and beyond. But the business operated as a traditional brick-and-mortar chain — all sales happened in physical locations, meaning revenue was entirely dependent on foot traffic, store hours, and geographic reach. There was no digital product catalog, no online order processing capability, and no e-commerce presence at a time when Egyptian online retail was beginning to grow rapidly.

WebOps built a full e-commerce platform covering the complete digital commerce stack: product catalog management, order processing, payment integration, and ongoing infrastructure operations. The platform has been built and is operated by WebOps on an ongoing basis, supporting the business’s full online revenue channel.

The platform opened an entirely new revenue channel independent of store hours and physical geography — now generating $2M+ in annual online revenue. Abdelaziz Stores transitioned from a purely physical retailer with roots going back to 1985 into a modern retail brand with a significant digital presence, capable of serving customers across Egypt at scale and around the clock.